Filtered images

Creating exposure for hidden technology.


Donaldson is a global leader in the most diverse filtration solutions for a wide range of industries. All these types of filters are rarely visible when in use, so our customer wanted them to be put on display – literally.

We composed images of four types of vehicles – a truck, a tractor, an excavator and a dump truck – with one half revealing the applied filters in a semi-transparent 3D view and the other half showing the working environment.

The pictures were delivered as posters, screens and roll-up banners and can be seen at our customers' and dealers' premises and at events across the globe.

POS Dumptruck

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