O-I Europe commissioned us to visit all six European manufacturing facilities, to create videos of each plant. The story was to be explained by the on-site O-I specialists so we shot testimonals on the local highlights of each plant, be it product-wise (like black glass), or investments in new low NOx furnaces, the responsibility as a large local employer, etc.
The videos were not only used as a linear message, but also split into small segments. These snippets were integrated into an app, allowing the viewer to call out specific aspects of the production or the corporate strategies on subjects like sustainability or innovation.
