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The client
As world leader in poultry incubation, Petersime is known for its continuous innovation, strong customer support and decades of expertise in hatchery management and incubation solutions.
With more than 2,000 installations in over 150 countries, Petersime serves hatcheries of all sizes and in all markets, including those producing broiler chickens, layer chickens, turkeys and ducks.
The project
To introduce UniStreamer™, the latest range of incubators, Petersime set out to create an interactive digital experience that clearly conveys the concept of “intelligent incubation”, focusing on achieving optimal chick uniformity and ensuring full traceability of hatchery operations, two key targets shaped by current trends in the poultry industry.
The experience needed to guide users intuitively through the two core pillars of the UniStreamer™ concept, while reflecting the innovative, high‑tech character of the new range through its attractive design and interaction.
The approach
We developed an interactive tool that encourages users to explore rather than simply consume information, creating a more engaging alternative to traditional product pages. The experience was designed for ease of use and flexible deployment, both online and offline.
At its core is a 3D top‑view hatchery environment that presents a representative UniStreamer™ setup within its broader ecosystem. Visitors navigate intuitively, discovering the product in context, at their own pace.
The result
The outcome is a versatile interactive tool that works seamlessly both online and in trade fair environments. It supports multiple languages, runs fully offline when needed and includes an autoplay mode for unattended use during events.
In short, the experience is dynamic and adaptable, presenting the UniStreamer™ range in a clear and engaging way that helps users understand the concept at a glance, whether they explore it themselves or view it as part of a guided presentation.
Check out the result on the Petersime website!
