B·U·T first pioneered the use of MultiTaction technology for several of its customers in the Middle-East. It allowed us to fine-tune the offering and build experience before rolling out applications to other markets. Some of the early usage scenarios are below.
Object driven shortcuts
STC exhibited at an event in Riyadh, using MultiTaction technology to present their IoT and Smart Cities service portfolio. An interactive 3D map of Riyadh was created and displayed on a 4-meter-wide LED screen. 3D printed buildings and flags were placed on a MultiTaction table, indicating the various points of interest. The flags were used as shortcuts to locations on the 3D map on the LED screen. When a flag was placed on an activation area on the table, the viewpoint of the presentation would change to the related location and show the relevant content.
Object driven information
Nakheel showcased their new developments at the region’s largest property exhibition. The MultiTaction interactive table was set up to show a satellite map of Dubai. Visitors could pick and place a puck with the logo of the project-of-interest anywhere on the table. Information related to the project was displayed around the puck.
Object driven navigation
Abu Dhabi National Oil Company (ADNOC) required a presentation explaining their oil and gas value chain, showing how they get the best out of their feedstock. A 3D model of various oil refineries was created and paired with an interactive MultiTaction table. A glass puck acted as the navigation control. By rotating it clockwise or counterclockwise, the user was able to scroll through the 3D model and open information pop-up panels.
Object driven comparison
For the smart retail area in the GITEX exhibition stand of Etisalat, MultiTaction technology was used to create a product comparison table. Markers were placed on several mobile devices which the users could place on the screen surface and get the respective phone specifications. A touch menu was also available for users to get additional information, such as colours, tech specs and videos. Two phones could be placed next to each other showing comparison data on the screen.