GITEX is the major global technology event that serves as a platform for showcasing innovations, networking, and driving the future of digital economies. As always, the e& stand is a crowd puller and a hub of visionary digital technologies and applications. This year, the emphasis was on impact-driven tech, with 90+ showcases and live demos.
To visualise some of the key concepts and applications, e& commissioned us to create four theme videos. To free us from the typical constraints of traditional video production, our creative AI specialists developed the four videos with the state-of-the-art generative AI tools.
The main messages of each video were...
Quantum / 6G showing the power of e&’s fastest network that keeps people connected wherever they are in the world. The next gen super-fast internet will improve every aspect of how we communicate and live digitally.
Entertainment will never be the same thanks to the e&’s Smiles app, bringing excitement into everyone's daily routine. Fusing technology with fun experiences.
Health applications focus on making life better for people with disabilities. Using technologies like exoskeletons and robots to improve life in practical ways and to empower people to achieve more and live regain their independence.
Business connectivity celebrates Emirati women that lead businesses, juggle multiple roles, and thrive in their careers. Showing how 5.5G connectivity allows them to run businesses from anywhere in the world, without missing a beat.
Sometimes, our AI craftsmen are so much into their productions, that, instead of getting a good night's sleep, they remain in the zone and indulge in creative playfulness, purely for fun, or just to show off.
Take a look behind the scenes.
