Our first collaboration with the DGE at GITEX did not go unnoticed. Through immersive storytelling and interactive experiences, we set out to craft and bring to life the core narrative of their stand, a journey that celebrates Abu Dhabi’s ambition to become an AI-native government.
At the heart of the space stood The Collective Mind, an immersive experience designed to capture the voices and aspirations of every visitor. Surrounded by Abu Dhabi’s breathtaking landscapes on huge LED walls, guests were invited to share their ideas, values, and hopes for the future. Each contribution merged into a growing collective vision displayed in real time. It became a moment of reflection and connection, powered by creativity and technology.
Beyond The Collective Mind, we developed a series of interactive applications that showcased how AI is transforming government services and everyday life in Abu Dhabi. Visitors could meet six AI Ambassadors through Holoboxes, featuring 3D figures that represent the emirate’s diverse community - from students to professionals -, each sharing their perspective on innovation and progress.
Other experiences invited guests to explore AI-driven services such as smart school transport systems and personalized learning platforms. These were brought to life through tactile, intuitive interfaces combining touchscreens, physical knobs, transparent displays, and RFID-triggered storytelling moments. Each element was created to make the complex world of AI tangible, human, and meaningful.
For us, this collaboration with DGE was more than just building a stand. It was about shaping a story together: a story about people, technology, and the shared belief that the future of governance can be intelligent, inclusive, and beautifully human.
Other experiences invited guests to explore AI-driven services such as smart school transport systems and personalized learning platforms. These were brought to life through tactile, intuitive interfaces combining touchscreens, physical knobs, transparent displays, and RFID-triggered storytelling moments. Each element was created to make the complex world of AI tangible, human, and meaningful.
For us, this collaboration with DGE was more than just building a stand. It was about shaping a story together: a story about people, technology, and the shared belief that the future of governance can be intelligent, inclusive, and beautifully human.
