The impending launch of its revolutionary black glass containers led O-I to turn to us for an ebony media package. Consisting of a teaser e-mail, a microsite, an animation and a sales PowerPoint, the media had to position black glass as a premium packaging solution.
Sophistication all around
Inspired by word association research provided by O-I, we created an integrated media package with a consistent style throughout. Given the premium nature of the product, all deliverables were given a sleek and sophisticated design with black as the main color. The microsite and in particular the evocative 3D animation on it, served as the center point of the campaign.