GITEX is a key technology event for Etisalat. This is where the telecom operator goes all out to showcase its leadership. We were asked to create the digital media that would achieve that.
Massive on-screen content
Working within the overall theme of implementing smart technology, we created 7 Smart videos, 14 other clips/animations, and live feeds for the exhibit screens. The massive ceiling and stage LED screens required particularly high resolutions, and for one big video wall we created an HD time-lapse animation of Dubai.
Targeting to engage
To cater to various target audiences we created six dynamic scenarios to activate relevant on-screen content. For instance, there was a script for when VIPs visited the stand, but also one that ran every 15 minutes to wow passers-by and attract their attention. To provide the essential interactive experience and engage visitors, we also created a virtual touch screen grocery store with QR code payment option and a gesture-controlled banking experience.