Vanilla or chocolate, chunky or smooth, dairy or plant-based, there’s ice cream for everyone. But in a crowded freezer cabinet, standing out also depends on visual appeal. The right packaging can be the difference between being picked up or passed over.
Whether transparent or opaque, the materials used are essential for creating packaging that reflects the quality of what’s inside.
Borouge International offers a block copolymer that boasts high contact transparency, combined with excellent impact resistance at deep-freeze temperatures and reliable flow behaviour during processing. These properties support thin-wall designs, efficient cycle times, and consistent production quality for the manufacturer.
Opaque ice cream packaging brings a different set of requirements, addressed with a dedicated grade: a polypropylene copolymer that offers an outstanding balance of stiffness and toughness at high melt flow rates – a combination that’s unique for the ice cream world. It allows converters to run at lower injection temperatures, helping to reduce energy consumption and extend mould lifetime.
To highlight these two polyolefin grades on social media, Borouge asked us to create a video with very specific requirements: unbranded neutrality and the exact look of the packaging characteristics. This ruled out the use of "real" image library footage, so we turned to AI video generation. Our specialists created a realistic, mouth-watering result.