Borealis’s Wire & Cable division asked us to create a key visual for their marketing campaign themed ‘Bringing energy all around’. Symbolizing the invisible wires and cables that connect us all no matter where we are, we created an image of an urban landscape at night marked by light trails like those caused by extended exposure.
Another part of the project was a marketing e-mail campaign to generate attention for several informative and inspiring videos about Wire & Cable. In addition, we revamped the campaign portal that brings together all of the marketing elements. We updated the design, made it responsive for viewing on all types of devices, and made the site’s contents fully searchable.