The world as we see it
Contrary to traditional video, where the field of view is limited to a relatively small angle, 360 video captures everything around us, in a 360 degree sphere. This requires special high-resolution 360 cameras and sophisticated stitching and post-production.
A novel form of storytelling
As we capture the full surroundings, it is impossible to know what the viewer will eventually be focusing on (within the 360 sphere) at any given moment. So a traditional script no longer works. Writing 360 stories is a whole different skill that requires an in-depth knowledge on how to combine several factors, such as audiovisual cues and natural curiosity.
Different production tools
Because the camera records the full sphere around it, there is no room for the traditional lighting, cameraman, sound engineer or director. Our crews are experienced in lighting a 360 scene and creating shots without unwanted “obstacles”. We even designed specific hardware and jigs, such as a remote controlled motorized rig that holds a stabilized 360 camera for travel shots through a building or office.
A new editing language
360 videos come with their own editing do’s and don’ts. Our editors have the software tools and the know-how to finish a 360 video that entices people without leaving them with a headache. Sound is an important contributor to a good experience as well. Surround recordings, combined with a professional voice-over and an appropriate musical bed, raise the level of professionalism and immersion. On-screen menus can guide the viewer to different locations or levels of information.
Enjoying 360 video to the fullest requires the right streaming format, the most suitable player and the best displays or goggles. Our consultants can guide you in the setup and playback of the 360 videos for your target audience.