Joint brain power
Let's be realistic. Truly understanding your company's products, services, marketing strategy or territorial differences... humans still beat AI hands down. And humour, irony or emotions... AI doesn't have a clue.
But the efficiency of brainstorming and pre-production processes significantly increases by deploying AI tools for writing assistance, storyboard generation and production planning,
No limits production values
We deploy the daily evolving best-of-the-best AI tools. Unique scenery without the travel, actors and extras of any type, voice-over in any language, complex camera dynamics, aerial shots... possibilities that are no longer out-of-reach for most corporate and industrial video productions.
New tools, new crafts
Anyone can generate a funny video of a few seconds. But prompting for longer, complex videos requires a new incarnation of visual artists. Creating the right shots demands stamina and numerous takes. 80% of the work is nailing down the details. Or adding the final touch with traditional compositing tools.
The bottom line
AI generated video still has issues. Some scenes are painstaking to create. Modifications at a later date are challenging. And today's tools are outdated tomorrow.
But there is no doubt that AI is here to stay... Materialising creative ideas that were previously impossible to do or required unrealistic budgets. Reducing the time span required to create top notch videos from scratch and offering multilingual versions with a mouse click.
