Cross-media seasonal efficiency

A campaign that raises awareness on energy efficiency standards and compliant products.

Daikin came to us with the idea of launching a campaign on ‘seasonal efficiency’. The occasion was a new future European standard of measuring the energy efficiency of heating and cooling devices.

The goal of the campaign was to make Daikin’s audience aware of the Daikin products that already met these higher seasonal efficiency standards. To realize this goal we proposed a multimedia package with a magazine ad, an online banner, a mini site and an iPad calculation tool. From first concept to full-blown design - we took care of the lot.

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