K-fair conceptual design

Together with Borealis, we asked visitors at the K fair to open their eyes – and minds

For a joint stand on the K fair, Borealis, its joint venture partner Borouge and NOVA Chemicals were looking to stimulate interactions with partners and clients. We brought them a unifying concept that made passers-by stop and think about innovation and co-creation.

The mirror of the soul

Eyes talk. That is why, for the key visual, we lined up a number of beautiful eyes from all around the world, a well-balanced blend of ages, social backgrounds, genders, cultures and ethnicities. Apart from a large wall banner, the visual was used on a number of print deliverables. Additionally, we created screen content for the stand, and Borealis, Borouge and NOVA Chemicals repurposed some fun deliverables from past B·U·T collaborations, such as a custom Borealis 3D virtual mobility car. The result? An eye-opening experience.

Borealis K-fair interactive content

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