For a joint stand on the K fair, Borealis, its joint venture partner Borouge and NOVA Chemicals were looking to stimulate interactions with partners and clients. We brought them a unifying concept that made passers-by stop and think about innovation and co-creation.
The mirror of the soul
Eyes talk. That is why, for the key visual, we lined up a number of beautiful eyes from all around the world, a well-balanced blend of ages, social backgrounds, genders, cultures and ethnicities. Apart from a large wall banner, the visual was used on a number of print deliverables. Additionally, we created screen content for the stand, and Borealis, Borouge and NOVA Chemicals repurposed some fun deliverables from past B·U·T collaborations, such as a custom Borealis 3D virtual mobility car. The result? An eye-opening experience.