Ad concept rolls on

Donaldson commissioned the conception and design of an ad for industry magazines.

Donaldson filters advertisement

The print ad captures the essence of the performance in on-road filtration solutions. The ad was destined for publication in several road transport magazines.

We came up with the notion of a truck and trailer combination on a massive rolling road, or dynamometer.

Using 3D graphics we created a visual of a truck of a fictional brand and type on a rolling road with realistic asphalt, as if the truck can keep rolling on forever.

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