Atlas Copco asked us to create product leaflets that their sales consultants can use to initiate the sales process. The leaflets had to convey the key benefits and challenge the recipient to think about the efficiency of his compressed air maintenance, in order to arouse his interest in the Atlas Copco product.
Attract and provoke
We conceived an appropriate and recognizable metaphor for each aftermarket product or service, which we expressed with an appealing main visual. The introductory text compares the metaphor to the product or service to convey its impact in a way that people can easily understand. The key benefits of the product or service are explained in short texts. A thought-provoking Q&A section on the back asks the reader to reconsider his current maintenance practices and challenges his conceptions and beliefs. The bottom line of course, is that the Atlas Copco product or service can make a tangible difference.