Rebranding matters for Vanbreda

Vanbreda International asked us to make their provider community aware of their identity.

When Vanbreda International was being rebranded into Cigna, they asked us to make brochures and other materials to make medical providers aware of the change.

Going for impact
Adhering to the Cigna global brand guidelines we created a diverse set of materials including a welcome letter, a folder, a mouse pad, a calendar and reference materials to acquaint Vanbreda medical providers with Cigna membership cards and procedures. Furthermore, we optimized the copy writing and reworked a graphical representation of a key process to give the Cigna message the biggest possible impact.

Cigna rebranding G1
Cigna rebranding G2

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