The Original Part identifier is used for spare parts of several Atlas Copco brands. To promote its use and affirm its position as a quality label, Atlas Copco asked for our support with an awareness campaign.
Promote, guide, and promote
First we created a teaser booklet for Atlas Copco’s internal audience to draw attention to the fact that the Original Part identifier has been unjustly overlooked in the past. Then, based on best practices and our own extensive marketing experience, we compiled a guide of practical rules for how the Original Part identifier should be applied. This includes anything from positioning to taglines for on and offline communication. And finally we created a ‘Service booklet’ aimed at end customers to charge the Original Part identifier and promote the values that it represents.