Innovation never stops at Atlas Copco. The introduction of new products, services and possible applications, means that marketing media need to be updated regularly. This time, various segment brochures were due for an update.
Sharpening message delivery
The revision involved new copy that specifically appeals to the experiences of the target audience, new visuals, and obviously updated product information. We sharpened the message delivery, for instance by simplifying graphical product overviews to make them easier to interpret. We added high quality photographs of Atlas Copco products and segments, to give each brochure a dynamic and authentic look and feel.