Gitex 2016 user experience

Wowing a crowd with immersive, innovative and interactive experiences.


For the third year in a row, Etisalat, the UAE’s premier network service provider, turned to us for a mind-blowing digital user experience at GITEX.

Total responsibility

We conceptualized the Etisalat user journey and designed the overall theme for it. To ensure that our vision was turned into a reality, we were also responsible for full creative direction and show production. This means we produced all musical, interactive and video content. We also choreographed the movements of the robotic screens and of the moving LED ceiling panels.

Immersion in the future

An Etisalat GITEX stand wouldn’t be complete without providing a glimpse into the future and therefore featured a range of interactive installations created by us. Among them were a 3D interactive assistant, a motion capture (Mocap) controlled 3D presentation, Hololens educational content and a smart kitchen counter. A virtual mall and a virtual fitting room showcased how smart technologies might translate into retail applications. A smart health mirror, a virtual pharmacy and a VR microscope allowed visitors to explore innovative technologies in a medical and research context.

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