Image video for a premium product

Promoting the unique benefits of top-of-the-line suitcases.


Samsonite’s Curv suitcases are lighter and tougher than the rest. And since seeing is believing, they asked us for a video that would prove their point.

Samsonite were keen to get an image video that conveys the premium nature of their Curv suitcases. So to counterbalance the scenes we filmed in the clean, bright production environments, we created stylish animations inspired by the woven structure of the Curv material. A suitcase being dropped from a towering forklift provides the visual proof of Samsonite’s claim of unrivalled shock resistance, just before a dynamic animation showcases the diversity of the Curv product line and wraps up the video.

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