Augmented reality (AR)

"What you see is what you get…" is een relatief begrip bij augmented reality, waarbij het beeld verrijkt wordt met virtuele informatie. We laten een product, foto of andere marker tot leven komen en houden de gebruiker geboeid met AR animaties of video.

On your marker, get set, go

AR relies on an app that recognizes markers to show additional information on the screen. The marker determines which content to show, and acts as an anchor point for the content so that it remains glued to the real world. Markers can be specific tags for the purpose, positioned strategically in an area or on an object. But they can be any distinctive feature… or photograph, map, ad or anything that can be recognized by image processing software.

High-quality content

As we offer a one-stop-shop approach to content development, our teams can not only create the required AR app, but all the content that goes inside. Whether it’s video production, graphics design or 3D/infographics/cartoon animation, we have the people and the tools to make sure your customers will enjoy a highly attractive journey.

Interactive too

AR apps can tell a whole story, offering users an interactive experience with many levels of information, drop-downs, selectors... Examples range from an AR configurator, simulator or working principles demonstrator, to a whole training or sales tool.

Augmented Reality app Fluvius home

Classic or inverse AR

Most AR projects rely on the user to download an app that delivers the (classic) AR experience. In some applications or environments like a trade fair, the alternative approach is to let the visitor point a simple marker or object to a camera, and see the additional content superimposed on a big screen in front of him. No mobile app, no download.

Examples

Related technologies

Virtual reality (VR)

We build an immersive world of wonder where users interact with your company, products or services.

Mixed reality & HoloLens

We create location aware holographic experiences for HoloLens and other SLAM devices.

Interactive installations

We deploy a broad spectrum of interactive technologies to convey your message in an exciting way.​

All technologies